Maria Luisa Mendiola founded her brand in 2017 after graduating from Central Saint Martins in the United Kingdom. Since the beginning, the brand has committed itself to contest the stigma of looking differently and to challenge the beauty standard.
In an effort to raise awareness and understanding about the disfigurement, disability and chronic illness experience, the brand showcases and celebrates the resilient and bold lives of the members of this community, through both their designs and their blog. The brand encourages consumers to reframe how they see their own bodies in order to nurture self-love and self-acceptance. The company also priorities sustainable processes from their design stage to the lifespan of their products.
Founder and CEO, Maria Luisa Mendiola presents collections filled with vibrant colors each inspired by and in celebration of the disfigurement, disability and chronic illness communities.