6 years in business
6 years in business means that we have pivoted many, many times in order to be here. I am not going to lie, there were days when I was ready to close our doors. Even this year, the idea of being a full-time mom and running MIGA seemed daunting and outright impossible to do. But here we are.
There have been many iterations of MIGA. First there was MIGA, which was custom-made to our volunteers and condition-specific. That was our first collection, inspired by burn survivors that we funded through our 2018 Kickstarter. Second, we had the collection where I worked closely with 5 women who all had very different diagnoses, from ulcerative colitis to acne inversa, to tell their stories through design and in the canvas bags that come with each suit. For this collection, we produced upwards of 800 units which were ready by the time we were in COVID. You can imagine how difficult it was as a small business to finally be in stock when the whole world was shut down with no vacation insight.
Last year, we did the ally collection, a push to create swimsuits that appealed to a greater audience as a way to continue to raise awareness about the disability community while combating ableism. If we weren’t so steadfast to our mission we would not be here.
What I have learned is that a good product will sell. A product has to appeal to the customer through the eye first, our bright neon pink Ally bikini top comes to mind. Then, everything else falls into place. One of our biggest pivots was when we realized our brand needed to target the mass market in order to fulfill our mission to combat ableism. I do not need to tell members of the disability community about the horrors of ableism, they know them too well. I need to engage with those that do not know how inaccessible our world is in order to fulfill our mission.
I never thought I would move away from a direct to consumer model to working with retailers like Target and Macy’s. I thought that in order to have a big impact I could do it all by myself and I was wrong. As a small business it is nearly impossible to get eye balls for a reasonable price, Google and Facebook are cost prohibitive, especially during the pandemic. So here we are working with two partners that we believe Can and will take our business to the next level. My therapist recently said that we are in expansion mode. And although I still cannot believe it, that is where we are today.
|
WHAT WE ARE |
WHAT WE ARE NOT |
|
|
Comments
Are you searching for a real spell caster ?
It is amazing how quickly Dr. Excellent brought my husband back to me.
My name is Heather Delaney. I married the love of my life Riley on 10/02/15 and we now have two beautiful girls Abby & Erin, who are conjoined twins, that were born 07/24/16. My husband left me and moved to be with another woman. I felt my life was over and my kids thought they would never see their father again. I tried to be strong just for the kids but I could not control the pains that tormented my heart, my heart was filled with sorrows and pains because I was really in love with my husband. I have tried many options but he did not come back, until i met a friend that directed me to Dr. Excellent a spell caster, who helped me to bring back my husband after 11hours. Me and my husband are living happily together again, This man is powerful, contact Dr.Excellent if you are passing through any difficulty in life or having troubles in your marriage or relationship, he is capable of making things right for you. Don’t miss out on the opportunity to work with the best spell caster.
Here his contact. Call/WhatsApp him at: +2348084273514 "
Or email him at: Excellentspellcaster@gmail.com ,
For more information visit his website:https://drexcellentspellcaster.godaddysites.com
DID YOU LOST YOUR CRYPTO? DO YOU WANT TO RECOVER YOUR STOLEN BITCOIN,
BEST ONLINE HACKERS
Hello guys my name is CARMEN SOTO I was happy I went online to look for a hacker because I didn’t regret it I got $187,000 from this great hackers guys am happy my family and business is back again they do various hack
BLANK ATM CARD
PAYPAL HACK TRANSFER
WESTERN UNION HACK
MONEY HACK
BITCOIN INVESTMENT
I guess I am happy I came across them. They are legit, and I am a living proof. I swear they contacted them today for your hack on their WEBSITE: https://tsutomushackexpert.com/ or Email address support@tsutomushackexpert.com, and I’m sure you will be happy you did.
DID YOU LOST YOUR CRYPTO? DO YOU WANT TO RECOVER YOUR STOLEN BITCOIN,
BEST ONLINE HACKERS
Hello guys my name is CARMEN SOTO I was happy I went online to look for a hacker because I didn’t regret it I got $187,000 from this great hackers guys am happy my family and business is back again they do various hack
BLANK ATM CARD
PAYPAL HACK TRANSFER
WESTERN UNION HACK
MONEY HACK
BITCOIN INVESTMENT
I guess I am happy I came across them. They are legit, and I am a living proof. I swear they contacted them today for your hack on their WEBSITE: https://tsutomushackexpert.com/ or Email address support@tsutomushackexpert.com, and I’m sure you will be happy you did.